How the project started
La Vegan Kitchen started as a social media account on Instagram and TikTok posting vegan recipes. Two months later, the owners gave up the accounts. It was too much work for little results and they had no direction to follow.
One year later, they had an idea: create a site where they could provide weekly vegan menus, shopping lists, webinars, masterclasses and more custom services for monthly subscribers. This way, they would have a way to monetize and create a business, not just another social media account.
They contacted me, and we had a lot of work to do. First, their brand identity. They didn't want a brand that would look "too vegan" or "healthy", as they create and share a wide variety of recipes that would surprise a non-vegan. So no green on sight but bold colors and typography, organic and fun shapes, fast-paced videos and an unapologetic tone. La Vegan Kitchen was born.
How the project continued
After their brand identity was established, we started working on their social media strategy, now focused on driving potential subscribers to their new site instead of just posting. The goal was to bring their previous accounts to life with a fresh look and feel, in line with their visual identity, creating a cohesive look and visual language from their content to their new site.
At the same time, their website started to take shape. I started designing their new site with one thing in mind: the subscriber. It had to be easy to complete the subscription and include all the pain points a user may encounter when looking for a service like this. The site's structure was simplified to remove extra steps for the subscribers: from the homepage, they can go straight to the platform if they have an account or to choose a subscription plan on a dedicated page, including the benefits of each. For those looking for more information, they could find it easily. Lastly, I also included a blog with recipes the owners could use to post articles for SEO.
How the project is going
With their website live and their social media accounts kicking off with high engagement and reach, we continue working together to create, design and edit all the content for their social media accounts, website and also email marketing to send to their subscribers every week, following their business plan and goals.
Services included:
Web Design | Brand Identity | Content Production | Email Marketing | Video Editing | Social Media Strategy
