Brand Design

The first step to create a memorable and successful business your clients will love and identify with!

Brand design developed for a local gym specialised in crossfit training created by brand designer Ana F. Martin

Why is branding important?

Brand design is one of the most essential parts when it comes to developing a successful business. Good branding allows for differentiation and personalization through distinct and consistent visual elements, voice and customer experience. Think of it as the clothes you wear, the hairstyle you have, the way you speak. Branding provides an image that aligns with and creates your business’ personality so your ideal customers would be able to recognize it and be identified with it.

Branding is not only having a pretty logo, it is much more. Colors that represent emotions, typographies that showcase personality, language and tone that should be used across all the communication channels, visual elements that add recognition… All of this put together inside a brandbook to serve as a guide to have a consistent image that will help your business build a strong customer base, choosing you before your competitors.

Rebranding for Spain-based digital marketing agency developed by brand designer Ana F. Martin

What is branding?

Branding is the most complete graphic design service, which is meant to create the visual identity of a specific business, giving it differentiating characteristics that would provide the personality potential customers would be able to recognize. Every business should have a strong brand image to successfully communicate with their clients while having that look imprinted into their minds, creating an invisible mark within them that will have them go back to your business time and time again.

How does branding work?

Let’s answer that important question with a case study: the development of Dra. Work Kloset’s brand, a fashion ecommerce for professional, elegant women working in healthcare.

Ivory

Champagne

Goldenrod

Sapphire

The first thing we need to do is define the business. That definition is not only what the company sells or offers, it is much more. Of course that is important, but depending on how we define its character, we will speak to a different type of customer. Dra. Work Kloset had it very clear: the product was medical wear for women working as doctors or nurses who were looking to add elegance and differentiate themselves through out-of-the-norm uniforms.

Fashion photography for ecommerce Dra. Work Kloset shot by photographer Ana F. Martin

Now that we have defined the business and its purpose, we need to make sure our visual elements align with those our desired client looks for. In order to do that, I usually pick three personality traits as if the company was a person. Well, behind every business there are people working so technically it is a person. For Dra. Work Kloset those were:

ELEGANCE

FEMININITY

SOPHISTICATION

Once we had our personality traits chosen, it was time to work on the visual elements that best represented the brand for an iconic logo and image. We wanted colors that represented the union between luxury and the feminine while keeping a clean, minimalist look. The final color palette was Ivory white, Champagne Pink, Goldenrod and Blue Sapphire.

The logo style the company owner decided on was an emblem, a symbol including the name’s initials DWK. As the brand name itself was long enough, it was a great solution that reminded of well-known luxury brands like Louis Vuitton. It was time to find a way to integrate them together into a logo. The result was a symmetrical icon that could work on its own and be integrated into the products to further emphasize the brand.

How to design an emblem-style logo with graphic designer Ana F. Martin
How to implement letters into an emblem-style logo with brand designer Ana F. Martin
Logo designer Ana F. Martin's process into creating an emblem type logo for luxury brand
Full luxury icon emblem-style designed for fashion ecommerce by graphic designer Ana F. Martin

Lastly, the typography. For the full logo, which had to include the name of the company, we considered luxury, modern serif fonts with thin lines and charismatic letter shapes that could work well with a sans-serif font, essential for a company selling exclusively online. Having all those elements decided upon, the winner was Bigilla with some slight adjustments.

Typographic style logo for luxury brand developed by brand designer Ana F. Martin

And after a few weeks of work alongside the company’s owner, Dra. Work Kloset’s brand elements came to life and the business personality started to take its first steps into the world. As part of the brand strategy were guidelines put together in a brand book on how to implement the logo and brand image into packaging, thank you cards, website, social media, product photography, and overall online communication to ensure future clients felt the luxury and exclusivity of the brand to make them feel special, unique and elegant in their workplace.

Product photography for feminine, minimalist and elegant fashion ecommerce shot by brand designer Ana F. Martin
Packaging with logo as part of the brand design for a fashion ecommerce developed by designer Ana F. Martin

What is included in my branding service?

The answer to that question is: depends. Because every business is different and has specific characteristics, a branding service has to adapt to its needs and goals. I offer a personalized service and include only what I think it’s essential for the brand to reach its full potential.

What could be essential? If you have a modern and minimalist burger restaurant I will include a menu design or if you have an online consultancy firm I will include a website and email signatures to give a few examples. Other assets could be:

  • Social media templates

  • Website

  • Packaging

  • Creative direction for product photography and videos

  • Branded patterns

  • Printed media templates

  • Email marketing templates

  • And basically anything that communicates your brand to your audience efficiently

All of these assets would be discussed during our first call and properly explained in your personalized budget proposal beforehand so you always know what to expect. But I also offer design packages to help you make a decision -and know the overall price you could expect!

Branding   Packages 

Hire brand design expert Ana F. Martin to develop your business brand

Kickstarter Package

If you are setting up your business and need just enough branding to start the right way, this package is for you!

What does it include?

  • Three logo concepts to choose from

  • Full logo suite with logo variations

  • Personalized color palette with a maximum of 3 different colors

  • Two typographies, primary and secondary

  • Social media template

  • Company’s values and story

  • A brandbook with all the information and good practices

  • Onboarding and offboarding sessions, plus at least two presentation and feedback meetings

Total: 1000€ + taxes if applicable

Discover the Kickstarter branding package offered by brand designer Ana F. Martin

Detailed Package

The Kickstarter Package is not enough for your brand’s needs? Don’t worry! I also offer a more detailed service for your business!

What does it include?

  • Five logo variations concepts to choose from

  • Full logo suite with logo variations

  • Personalized color palette with a maximum of 5 different colors

  • Three typographies for headings, subheadings and main text

  • Social media and email template

  • A maximum of two printed media (thank you cards, business cards, posters…)

  • Personalized illustrated pattern

  • Company’s values, story, and voice

  • A brandbook with all the information and good practices

  • Onboarding and offboarding sessions, plus at least three presentation and feedback meetings

Total: 2200€ + taxes if applicable

Get a full brand design including your business website with brand and web designer Ana F. Martin

All-hands-on Deck Package

Do you already know all the design needs your brand needs to get it to its full potential? Then this is the perfect package!

What does it include?

  • Six logo variations concepts to choose from

  • Full logo suite with logo variations

  • Personalized color palette with a maximum of 5 different colors

  • Three typographies for headings, subheadings and main text

  • Web design

  • Packaging if applicable

  • Creative direction for all visual elements

  • Social media and email template

  • A maximum of three printed media (thank you cards, business cards, posters…)

  • Personalized illustrated pattern

  • Company’s values, story, voice, and copy

  • A brandbook with all the information and good practices

  • Onboarding and offboarding sessions, plus at least five presentation and feedback meetings

Total: 6000€ + taxes if applicable

Let’s create your brand together!

If you want a successful story like Dra. Work Kloset but you have questions or a special project, let’s get in touch!

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